Benefit Cosmetics Shuts Down All 42 Websites Today

8 March 2019

Planning to restock on your beloved Gimme Brow ($32) on the Benefit Cosmetics website today? Well, you may want to wait an extra day. Today, on International Women's Day, the brand has temporarily shut down all their 42 Benefit Cosmetics websites around the world to bring awareness to the ongoing imbalance of equality in the workplace against women.

In place of the e-commerce site, Benefit is providing resources (Your International Women's Day To-Do List) women can use to brush up on their skills and to empower and encourage themselves to fight for equality in the workplace, and in every aspect of life. Pretty kick-ass, right? The makeup powerhouse workforce comprises of over 90 per cent women. As if we'rent already, we totally stan for Benefit Cosmetics!

Illustration by Ailie Banks, an Australian illustrator, and self-described mental health advocate and feminist, in collaboration with Benefit Cosmetics.

To smash patriarchy and a pay gap, here's what the Benefit Cosmetics Team recommends you do:

  1. Do More Than Double Tap
    "Show some IWD love on social, then back it up with action IRL. Volunteer or donate to charities that support women and girls in your community. You’ll empower others…and yourself! When you do good, you feel good."
  2. Raise Your Voice
    Advocate for yourself and others. If you’re in a position of power or privilege, you can do the most for the under-represented in your office. A good rule of thumb: ask, listen, show up and speak up."
  3. Pretty Up Your CV
    "Whether you’re employed or on the job hunt, take a minute to freshen things up! You want to be resume-ready when the recruiter rings with your dream gig. Encourage a bestie to do the same and swap feedback."
  4. Network Like You Mean It
    "Join or build a network full of inspiring, badass women. Set up coffee (or cocktail) dates with colleagues, as well as #bossbabes in other industries, too. Hold each other accountable for makin’ the good stuff happen."
  5. Take A Power Stance
    "Superheroes don’t mess around and their bold posture says it all. Practice confident body language to ditch the jitters before you walk into a job interview, big presentation, or negotiations with HR. When your body radiates confidence, your mind will follow suit. Sidenote: a pink power suit is also never a bad idea."
  6. Get What's Yours
    "OMG they offered you the job (of course they did!) Time to negotiate! Advocate for your needs and brush up on your get-what-you-deserve skills so you can sign on the dotted line with confidence."
  7. Beat Imposter Syndrome
    You have it, she has it, we have it…and it’s bogus. You slay! You’ve made it this far for a reason, so take ownership."
  8. Build Your Case For That Raise 
    "Getting a raise/promotion often requires asking for one…gulp! You deserve it, so walk into your boss’ office ready to get it."
  9. Put It In The Bank 
    "School yourself in finance or meet with an advisor. Also, talk to your crew. The topic of money doesn’t have to be taboo."
  10. Don't Take A Step... Take A Leap
    "Have a degree in business but now you’d rather be peering through a microscope…or fixing up motorcycles or producing podcasts? Do it! Like, right now. Tune in to your intuition and quit draggin’ those sweet feet. Listen to this podcast to hear how women came into their “second life.”"

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